the scope
Client: Skin by Brownlee & Co (Previously known as Pure Beauty Skin Bar.)
Client since: April 2018
Services: Creative Consulting, Digital Marketing, SEO, Packaging Design, Web-eCommerce Design, Content Creation, Art Direction, Creative Direction, Marketing Campaigns, E-mail Marketing.
Creative Brief
Skin by Brownlee & Co, is a niche skin expertise clinic specializing in the treatment of acne in skin of color and strategies for dramatically boosting the health of every client regardless of age, condition or color.
Designing the Website
After rebranding Skin by Brownlee & Co , we sat through strategy sessions to design a professional website that would communicate the brand, services, and products.
Creative Direction
We assisted with the Creative Direction of this photoshoot by selecting the models, photographer, and clothing. These images were utilized on social media, website, and email marketing campaigns. The re-brand wasn’t complete without the cleaner photography.
Marketing Campaign
Once we wrapped up the website and rebranding portion of the Skin by Brownlee & Co, we sat through strategy sessions to collaborate and plan one month-long inclusive campaign called Love The Skin You’re In with real women of different sizes, ethnicities, and real skin, something not typically done by most skincare brands. We wanted to showcase the before and after of the Away with Acne Program that Skin by Brownlee & Co CEO Sylvia Brownlee has for clients with acne. The photography has minimum editing and models are makeup free to show women that consistency is key on their journey to clearer skin. This campaign was executed via social media, digital werk, you-tube, email marketing campaigns, and on the website.
Digital Work
Digital Work content we’ve done to add to the beautiful branding of Skin by Brownlee & Co. Content is key and making sure that it aligns with your branding is key as well.
the scope
Client: Her Distraction
Client since: April 2018
Services: Creative consulting, digital marketing, packaging design, web-e-commerce design, e-mail campaigns, creative direction, art direction.
Photography: Jasmine Lawrence
Creative Brief
Her Distraction is a new online fashion brand based in Cincinnati, OH inspired by iconic women and everything empowering. Their pieces are designed to bring style, and confidence for the everyday women looking to take over the world, and look incredible while doing it. Whether you need that perfect outfit for date night or a night out in the city, they’ve got you covered with effortless chic styles.
Designing the Website
Before the brand launch, we knew we wanted to design a website that was a chic layout that was strategic and user friendly.
Creative Direction
We collaborated with the styling, selecting the makeup artist and model for clean product shots that would compliment the website and the branding.
the scope
Client: K.Lorayne
Client since: July 2019
Services: creative direction, website design, and email marketing.
Creative Brief
K. Lorayne is an online women’s wear brand based out of Los Angeles. A look into K.Lorayne Apparel is a look into the story and universal message of its lead designer and creative director. Krystle or simply, KLo, a third-generation seamstress and the daughter of Lisa Lorayne, a visionary whose keen eye for detail and thrift savinness inspired today’s brand and philosophy: Versatile simplicity is not only sophisticated but essential to every woman’s wardrobe.
Designing the Website
After collaborating on creative direction for the brand for a few months it was time to finalize on what the new imagery was going to visually look like. The brand was going to be in need of a website design that was functional, stylish and cohesive with their simplistic branding.
